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U.S. Manufacturers Are Helped by Mail

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By: TOM BRANNA

Editor

While many U.S. retailers continue to increase their off-shore product sourcing, mail order marketing companies are searching for products made in America, according to the Catalog Age Benchmark report on merchandising. According to the report, the U.S. remains the favorite sourcing location for catalogs surveyed, with 89% rating the States highly as a sourcing locale. U.S.-made goods represent about 70% of dollar sales volume for those surveyed. The U.S. is also the most popular place to man...

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